How to Crush Your Online Competitors in 2017?
Year 2017 is ready to take flight. But are you
ready to meet the challenges it will through at your business during its
course?
Let us ask you a few questions. Let’s see how much
you know how your presence fairs online.
Do you know the virtual footfall on your website
every month, in simpler terms, how many people visit your website every month?
How concerned are you about keeping tabs on your
bounce rate?
If you did a comparative analysis what would be the
difference between the numbers of visitors to your website this month as
compared to the last month?
What keywords do you prioritize the most and how do
you make sure they work for you?
What are the most common traffic generating sources
for your website?
If you find yourself scratching your head in
finding answers to these questions, then, well , you’re not really prepared for
the new year, are you?
Worry not, let us tell you how your new year
digital targets can be met in order to through your competition out of business
(or at least out of competition).
In order to keep tabs on your website, first you
need to familiarize yourself with certain resources that help you do just that.
On top of the list is Alexa. Alexa helps you determine what rank your website
holds. If your Alexa Traffic Rank is in the millions, your website doesn’t
exist to the world. If you can get your Alexa Traffic Rank under 100,000 you
are doing better than most websites in the world. You can install the Alexa
extension in your Chrome or Firefox browser for free.
Google Analytics is another tool that gets
categorized as a must to monitor your website in order to better operate it and
outdo your competition in 2017. Your Google Analytics stats will tell you how
many visitors come to your site: where they come from, how much time they spend
there, your bounce rate, and much more.
Know your keywords. Your keywords describe what you
do, who are you customers, what is your specialty and where do you do business.
The Google Adwords Keyword Planner is a free tool that helps you with managing
your keywords.
Last but not the least is creating content that
makes your visitors content with what you do. Whatever your content strategy
includes, videos, podcasts, infographics, case studies, white papers, webinars,
surveys, presentations, just make sure they’re aligned with what you do.
Follow these words of advice and you’ll do just
fine in the new year and we’re sure your competition will have to work extra
hard to come anywhere near you.
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