How to Crush Your Online Competitors in 2017?
Year 2017 is ready to take flight. But are you ready to meet the challenges it will through at your business during its course?
Let us ask you a few questions. Let’s see how much you know how your presence fairs online.
Do you know the virtual footfall on your website every month, in simpler terms, how many people visit your website every month?
How concerned are you about keeping tabs on your bounce rate?
If you did a comparative analysis what would be the difference between the numbers of visitors to your website this month as compared to the last month?
What keywords do you prioritize the most and how do you make sure they work for you?
What are the most common traffic generating sources for your website?
If you find yourself scratching your head in finding answers to these questions, then, well , you’re not really prepared for the new year, are you?
Worry not, let us tell you how your new year digital targets can be met in order to through your competition out of business (or at least out of competition).
In order to keep tabs on your website, first you need to familiarize yourself with certain resources that help you do just that. On top of the list is Alexa. Alexa helps you determine what rank your website holds. If your Alexa Traffic Rank is in the millions, your website doesn’t exist to the world. If you can get your Alexa Traffic Rank under 100,000 you are doing better than most websites in the world. You can install the Alexa extension in your Chrome or Firefox browser for free.
Google Analytics is another tool that gets categorized as a must to monitor your website in order to better operate it and outdo your competition in 2017. Your Google Analytics stats will tell you how many visitors come to your site: where they come from, how much time they spend there, your bounce rate, and much more.
Know your keywords. Your keywords describe what you do, who are you customers, what is your specialty and where do you do business. The Google Adwords Keyword Planner is a free tool that helps you with managing your keywords.
Last but not the least is creating content that makes your visitors content with what you do. Whatever your content strategy includes, videos, podcasts, infographics, case studies, white papers, webinars, surveys, presentations, just make sure they’re aligned with what you do.
Follow these words of advice and you’ll do just fine in the new year and we’re sure your competition will have to work extra hard to come anywhere near you.