NURTURE CULTURE – BEING DIGITAL
An organization, business or
a commercial entity is defined by the culture it nurtures within its internal
milieu. In today’s day and age tagging along with the current business strategy
fads demands you not only keep a vigilant eye on the happenings in the
corporate world but also practice those practices at workplace.
Being digital is not just
how well versed you are in tweeting about something or how quickly you respond
and interact on social media. It’s more than that.
Here we outline a few
fundamental things that must be considered by businesses in order to not only
understand what digital culture inculcates but also successfully implement it
within their organization.
Customer is not only always right but now they’re also digital savvy
Keeping up with the pace of
how swiftly customers and consumers are embracing the change that has been
brought about thanks to the digital revolution is vital for businesses and
organizations. Businesses not only need to better understand the changing needs
of their customers but they also have to come up with better and improved ways
to satisfy their emerging needs and supply according to their new era demands.
It is vital that you understand the mechanics of the digital universe in order
to be its productive dweller.
Information is the key to open doors behind walled hierarchies
Basic rule of communication
and information flow; the less hindrance the more quickly information flows. In
order to cultivate a digital culture within, one must scale down on the
fabrication of hierarchies within the organization. The less people information
needs to pass through the less chances for it to get contaminated and get to
the right person not only faster but in a much naturalized manner. Clear
communication + less hierarchy = A better digital culture.
People, decision, action!
Digital culture demands
‘fast’ and ‘an action oriented approach’. In simpler terms, don’t get stuck in
long decision making processes, not sure whether to execute or pull out, go
ahead with confidence and meet the challenge head on. Include employees in the
process not seclude them. Now that’s digital, more tangible rather than merely
‘trying’ interacting in void space.
Existing is traditional, ‘existing
with a purpose’ is digital
Do you merely exist to
supply to the demands of your customers’ needs or you actually have a purpose
of your business’ existence? Ask yourself this question for your own business
and when you find the answer, implement that vision within your business
philosophy and align your employees with your newly found thought. The results
will result in you finding a new digital avatar of your long ‘existing’ business which will transform
into a digitally aligned entity after you embrace this concept fully well.
By: Unosha Shahid
