HOW TO ADD GOOGLE ANALYTICS TO YOUR WEBSITE
Google Analytics is an indispensable tool for any size of enterprise
existing in the online world. It gives you insights and key stats to keep tabs
on how your online existence is keeping up. It’s not only a vital health check
but also a key source of getting information to base your future business
decisions upon.
In this post we will give you a step by step guide as to how to add
Google Analytics to your website:
1. Open Google
Analytics in your web browser.
2. Sign in to
Google Analytics using your Gmail account.
3. Go to
‘Admin’ and click on ‘Add a new account’.
4. Add your
Website Name and the URL of your website along with the category, country and
time zone from the drop down menus.
5. Customize
the ‘Data Sharing Settings’ according to how you want them.
6. Click on
‘Get tracking ID’ after filling in all the fields.
7. Select your
country and accept the Terms & Conditions.
8. Copy the
tracking ID and add it in the header or footer of your website right before it
closes the ‘Body’. (Putting it in the footer makes your website load faster
than if you put it in the header)
9. Update the
file.
10. As soon as
the tracking code is added on Google Analytics tracking code page, next to
‘Tracking ID’, the ‘Status’ will show: ‘Receiving data’.
Once set up, you can go back to Google Analytics and go the ‘Dashboard’
where you get all the information displayed about your website such as how
users visit your website, what your bounce rate is i.e. how many people visit
your website, view the first page and leave, also how many people visit
different pages and which ones, as well as categorized traffic into organic
traffic and direct traffic. A list of countries your traffic is routing through
is also available. Goal conversion rates can also be set up to better support
your online business.
There’s so much you can do with Google Analytics. So you might want to
give Google Analytics a try on your website, go through what it has to offer
and get familiar with this one resource that is a must for any business with an
online presence. Trust us; this will really increase the productivity of your
website.
Written by: Unosha Shahid
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