Why Fake News Will Change SEO Forever
The real presidential winner announced! Popular votes count against the Electoral College! Hillary trumps Donald! Read the full story!
Well this is how fake news works and the real news behind the lines? Well, SEO.
But this all is about to change, the SEO will change with that news forever.
Just this week, Google and Facebook announced they decided to crack down on fake news sites by refusing to display ads from these fake news sites.
But how will this news change SEO?
Well, you see, have you ever wondered how did fake news sites get so popular? We can all thank SEO for this one. According to the Facebook algorithm, the more popular a news story is, the more likely you will see that story jump up in your news feed. And with an attention-grabbing headline like “The real presidential winner announced!” you’re going to want to not only read the article, but react to it, comment on it, and share it with your friends.
This decision from top two sites of the world will hit SEO practices hard, one which will shape the future of SEO. Anyone can put anything on the internet and say it’s true. And if it’s popular with a lot of backlinks and strong content, then chances are it’s going to rank on the search engines.
If a news story is coming from a news organization that you never heard of, chances are it’s just click bait. An example of Click bait we practiced right at the beginning of this article where we created a fake hook just to demonstrate how it works.