SOCIAL MEDIA – THE SUCCESS MANTRA FOR SMALL ENTERPRISES

Being social is considered being socially acceptable, imagine if your business is not meeting the requirements of being social, obviously it won’t be received well by the business community it wants  to thrive in and also amongst its customers and clients. But worry not, we’ve got the right advice for you to make sure that your business not only catches the eye of its community but also gets it right to get the attention it deserves. What’s in it for me? You ask. Well, if you haven’t explored the potential social media possesses then you’re asking the right question. Since you haven’t checked out the full capabilities of the social media hence you’re not fully aware, so you have to experience it, only then you’d realize what you were missing on, and once you’re hooked on to the success it generates, you’d never want to compromise on your social media strategy for the future. So here are the benefits you can reap thru utilizing the social media right.

INCREASED WEB TRAFFIC

It’s a proven fact that being active on social media increases traffic to your main website. A tweet on twitter or post on Facebook can dramatically increase the flow of traffic in the right direction. Once customers get to your site thru social media links, they learn more about your products and services, and if you make sure that you’re beefing up your website with the right and relevant information then you’ll see the positive results coming in. If you get it right, you can even make your customers and clients buy your products or services right from your website even without leaving the comfort of their homes.

PERSONALITY BUILDING

You get a print ad published or have a TVC go on air for your business; it stays in your consumers’ minds for a specific period of time and then fades away. With being active on social media though, the foot print is not just for a limited time. As you spread messages on social media, it helps create a personality rather than fading away after a while. It is, therefore, today it is evident by the way big multinationals spend millions of dollars on managing their social media right, and it just goes to prove that it must be
the right strategy.

CONSUMER REWARDS

Imagine physically distributing and handing out promotional coupons. It would take a massive effort and presence of personnel physically handing them out to the consumers. It not only takes physical effort but also consumes valuable time and other resources. Now imagine doing the same over social media. It would take you only a few seconds to upload it on one platform and there you go. Online visitors come in and avail the offer or discounts without any extra effort either on their part or on yours.

BUZZ GENERATION

In the days gone by, carrying out publicity was not everybody’s cup of it. It would’ve taken a massive  effort to get the right word out the right away. People on the streets would do it for the businesses.  Times have changed thou. Now with the help of social media the same can be done with little effort. You don’t have to pay extra millions for big massive campaigns. It is even more relevant and useful for small businesses as their efforts at exhibitions and trade shows need to be materialized. Pre show tweets about your business taking part in an exhibition will guarantee a better footfall than expected. Online videos are one example of generating buzz with your audiences.

U.Shahid

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