5 Free or Cheap Small Business Marketing Tactics.

Facebook... Email marketing... Twitter... Vimeo... YouTube... Flickr... Yelp... FourSquare... Groupon... Google+... Does it ever end??

Let’s face it, it’s easy to get overwhelmed when it comes to marketing your business. Or to spend a lot of time getting caught up in the next “big thing”—especially online. Because new tactics are sexy and have buzz. Plus everyone else is doing it, so you feel as if you probably should, too.

When you’re an entrepreneur, the real problem with all these bright, shiny options is they’re so distracting that you end up overlooking the low-hanging fruit. So you spend too much time and/or money on the new trendy stuff compared to the results you create (i.e., sales, clients, customers and revenues).

 

To help put an end to this costly syndrome, today I’m sharing five powerful marketing tactics with you. Each is either free, or really darned cheap. Plus, all are simple to implement and can pack a powerful punch.

 

1. Email Address Marketing


Get an email address that’s attached to your Website domain so it reads me@mywebsite.com (Your Web hosting service should provide at least a few emails for free). This looks more professional. It get’s your name and URL in front of prospects. Plus people are going to go to your Website because they see it in your email. If you like getting your email via Yahoo, Hotmail, Gmail or some other service, simply have your email forwarded there from your corporate email address.

 

2. Business Card Marketing


You have to invest in business cards no matter what. It’s worth the tiny additional investment to make use of the back side. You can put: an offer for something they can download from your Website in exchange for their name and email (a great choice to build your list!)...A list of your specialties…A helpful tip along with info on how they can get more…A special discount coupon…All your locations... Really, the sky is the limit depending on your target market’s needs and your goals.

 

3. Telephone Marketing


In this age of electronic communication, picking up the phone and calling clients and customers is an especially powerful tactic. Sure, it takes a bit of your time. But you’d be amazed how much they appreciate it. And how many more sales you get as a result. Depending on your business, you may be able to have an employee make calls for you.

 

 

Source: http://www.startupnation.com/business-articles/9725/1/free-cheap-marketing-tactics-five.htm

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