Google Penguin Update Is Live

After Google Panda now it's time for Google Penguin to changing changing the search rankings around the web. This update to Google's algorithm was rolled out a couple of days ago, and it's main purpose is to make Google be able to recognize and punishes web spam more effectively.

More specifically this algorithm update will target:

  • link schemes designed to increase rankings of certain pages or websites

  • keyword stuffing used to increase the rankings of a certain page

  • duplicate content used with the purpose of increasing the size of a website and thus its rankings

  • redirects and cloaks used to show one things for users and another for search engines


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